Transcript

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[00:00:00] Having a solid plan when you’re starting your cooking business will a hundred percent help you start smoothly, confidently take clients faster and easier. And that is absolutely not what I did when I started my personal chef business. Hey there, Chef Shelly here. I’ve had a successful. Personal chef business for over 15 years after that rough start.

And when I’m not cooking for my own clients, I help passionate cooks, just like you learn from my mistakes, avoid all that crap and get paid what you want to do cook on your own terms. So, listen, I know now, as I stumble over my words and have glare on my glasses, that I look all smooth and put together.

But when I started my personal chef business, I was not at all. My personality type, what I was doing, I was flying by the [00:01:00] seat of my pants, I had no marketing plan, I changed everything I was doing all the time, I didn’t give, like, any one marketing thing enough time to see if I worked, I never looked at it to see if it was just not a right fit for where my clients were, or if I just wasn’t doing a good job, or even if I just wasn’t doing what I should be doing, right?

And on top of that, changed my prices a lot. You know, you might be like this too, or maybe you don’t identify with people like us at all, but if you don’t identify with that, maybe this will sound more familiar. You’ve been planning. And planning and planning. You have a plan to work on your plan. You have a plan, but it’s not quite ready yet.

You need to just change this a little bit. Tweak that. Oh, you forgot about this. You got to add that. It might not just be right. It’s not good enough yet to actually [00:02:00] get your business started. But regardless of all that, you’ve been working on the plan since. so long you’re not doing any of the actual work.

So whether you’re my type of person or this type of person or even something different, let’s all just find a happy medium so that we can faster, easier, more smoothly get paid to do what we love, right? That’s what we’re here for. So today I’m gonna let you in on four little secrets that will help you get a plan and then get through the planning.

So that you can get to the actual cooking. Secret number one is focus time. Okay? You have to set aside focused time to work on your plan and finish your plan. Even if that is only 30 minutes a day, 30 minutes once a week. That’s not the part that [00:03:00] even matters. It’s not the quantity of the time. It’s the quality.

If you are constantly getting interrupted. Spouse, partner, kids, pets, friends, parents, boss at your real job. There are a million other things going on while you’re trying to make decisions about your business or even just a coherent plan. It’s no wonder you can’t get it done. Having that solid, calm, positive, Focus time where you have zero distractions, whether that’s your phone, tick tock, whatever is the thing that you really have to have to focus enough to make the decisions, get them in a plan and finish the plan so that you can move on to the doing.

And again, it’s not about the quality. It’s about the, it’s not about the quantity. It’s about the quality because if you have focused time to [00:04:00] do it. You do it faster, better. You make a decision and you’re able to stick to it. So speaking of decisions, here’s secret number two. Making quick decisions. Make a decision and move on.

And here is why. Decisions can get us stuck in analysis paralysis more than anything else. We have this deep seated fear that if we make a decision, it needs to be right. Because if it was wrong, the whole world’s going to come to an end and we’re probably going to die. Our business is going to fail.

We’re going to be ridiculed. We’ll have those dreams about being in a huge stadium in front of a hundred thousand people without our pants on. Maybe that’s just me, but whatever your thing is. A lot of people have that where you think you have to make the right decision because if you make the right decision, it will work.

I hate to tell you this, but as you know, I’m not here to blow sunshine up your skirt. I am here to tell the [00:05:00] truth about starting your own business. And if you want to start your own business, you make the best decision at the time that you can with the information that you have. And 100 percent it will change later.

Everything will change later as you grow, as you learn more, as you decide you don’t like the service you’re doing, you want to do a different service as you grow in your cooking, all those things as you, like I talked about in other videos, make marketing decisions and then decide that actually that’s not where your ideal client is.

Or, wow, it’s just not a good platform or something changes on the platform. Right? Make the decisions now, the best you can with the information you have, taking comfort, not in that you’re making the right decision, but that you’re making the right decision for now and that you will be able to change it later.

When you need to, because you will. So, talk about quick [00:06:00] decisions, let’s move on to secret number three, and that is deadlines. Now this might not feel like a secret. You’re like, yeah, yeah, I know if I don’t have a deadline for something, I’m not going to get it done. Sure, but that’s the kicker. It’s not just setting the deadline.

It’s honoring the deadline. Because. A lot of times, we are really good at committing and honoring commitments to other people, and that can be anything from getting to a dentist appointment on time to doing something for your sister you told her you would do. That’s an external thing for someone else, and we’ve all got that thing inside us where that makes us step up a little bit more.

When it’s something for us, even if it’s something, for something we really, really want. Like a cooking business, like starting your own personal chef business, like getting paid to do meal prep [00:07:00] or small dinner parties or whatever your passion with that is, it can be more difficult to keep promises to ourself like deadlines and commitments.

So something you can do to help yourself with this is tell other people. Even have a friend just say, hey, look, there’s this thing I need to have done in a week. I’ve set a deadline for myself. Will you check in with me the day before? Or I’m gonna check in with you and blah blah blah. Or even if you are around like minded people who are also trying to start personal chef businesses, you can get together.

Just, it can be email, text. Video call if you really want to do it. Have an accountability buddy, have an accountability group, get together, say what you’re going to do, and then get together at the next week and go through, what did you do? What did you not do? Why didn’t you? So then you set a new deadline for what you need to do for that week.

And that [00:08:00] accountability will help you. It’ll just give you that little bump if you need it until you grow the skill and you will as an entrepreneur in time. It’s just like everything. It takes practice. Of honoring your commitments to yourself, to your own calendar and your own deadlines. All this may sound a little bit difficult and this is where secret number four comes in and that is reward yourself.

You should be rewarding yourself constantly when you’re starting your business. Eventually, you’re gonna have clients. They’re gonna love you. They’re gonna tell you they love you. They love your food. You’re getting paid. They’ll pay you and thank you. That always makes me laugh. And And that is a fantastic reward.

But in the beginning, when you’re doing stuff that you don’t want to be doing, when you’re doing stuff that makes you feel uncomfortable, you’re getting out of that comfort zone, you know, and all you really want to do is cook. And you’re [00:09:00] looking at the future where that’s going to be. And right now, that’s not the reality.

You have to be compassionate with yourself. And an easy way to do that is accept the fact that, you know what? I don’t want to do this right now. I know I don’t want to do it. I’m going to do it because I know this is going to get me closer to I want, even if that’s going to come later. I’m going to reward myself a little bit right now.

And there’s a million different ways you could do that. You can reward yourself with food, whether it’s something special you make for yourself, whether it’s going out and getting something. something to eat. If you don’t want to do it with food, you can reward yourself with some fun office supplies or craft supplies or buying a gift for someone else or treating yourself to some self care, whether that’s lipstick or a massage or what a dudes do.

Go get a beer at your favorite sports bar. Whatever it is, whatever you love, just set yourself up with a little reward and do it on the regular. [00:10:00] Train your brain that even though you’re doing something you don’t want to do right now, it’s going to be worth it because eventually, again, you’re going to be getting paid to do what you want and that’s cook.

It just takes some things that you don’t want to do in the beginning to get there. So, I’ll give you a little room now for watching this video and committing to moving yourself forward. There’s a link below for the personal chef startup checklist, and this is a great tool to help you start your plan.

It’s got a list of everything you need to get done from the recipe specialty stuff to the business detail y stuff, like your entity, to your plan. marketing stuff that you need to do to get clients and everything in between. So get the checklist and then set aside your focus time. Go through the checklist, make your quick decisions.[00:11:00]

Set deadlines for everything you need to do and definitely reward yourself as you go because the more quickly and easily and smoothly you get going, the faster you get to clients because I’m telling you they’re out there and they’re hungry for what you’re cooking.

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