Transcript

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[00:00:00] When you’re thinking about starting your personal chef business. It’s all rainbows and daisies. You think about cooking perfectly for clients who are paying you awesome. They’re loving you. They’re loving your food. You’re going around in your chef’s jacket, adoring fans. Maybe you have tens of thousands of followers on all the socials.

Everything’s just great, right? But then reality sets in. Maybe it’s time to start and you don’t even know what to do first. Or, you start looking into local regulations and it’s just totally confusing, if you can even find them. Or, maybe you get all the way through setting up your business, all the stuff.

You have your recipe collection, your services [00:01:00] outlined, your pricing, your paperwork ready. But when it comes right down to it, you’re kind of afraid to talk to people about your services. Or worse, you talk to someone and they say no. Well, how do you get under over through the poop when it feels so terrible, confusing, overwhelming, bad.

Hey there, Chef Shelly here. I’ve had a successful personal chef business for over 15 years and when I’m not cooking for my own clients, because yes I eventually did get through all those crappy feelings to get through to the other side. When I’m not cooking for my own clients, I help passionate cooks just like you start your own spectacular personal chef business so that you can get paid to do what you love on your own terms.

So if you’re kind of feeling like this, whether you’re trying to get [00:02:00] started and you’ve gotten through that rose colored glasses part and you, like, can’t get through the bad feelings, or if you’re stuck in procrastination and just now realizing it’s because it’s things you don’t want to do, this is something Everybody experiences when they’re starting their personal chef business.

Honestly, nobody comes into this knowing how to do everything well. Maybe you’re a home cook and you know some tech, but you’re really worried about your cooking skills. Or maybe you’re a culinary pro who knows you can cook great, but you have no clue how to market your own business instead of working for somebody else.

Maybe you’re either one in an introvert who’s all about the planning, the paperwork and the cooking, but when the time comes to start talking to people, you just freeze. No doubt about [00:03:00] it, there is a lot to learn and get out of your comfort zone with when you’re starting your own personal chef business.

And there are two different approaches to learning. When we’re growing up and that’s when the majority of our learning happens, right? So the first way we learn is it’s kind of that hard learning, right? It’s the stuff that you don’t want to do. You know, after a certain age, I think We forget as adults, or we just block out what it feels like to have to learn something instead of being good at something like reading or math.

Do you remember struggling, maybe struggling in school? I remember vividly in the third grade. Third grade. So I was like, what, 10 that I couldn’t get through the multiplication [00:04:00] tables. And I had to spend recess time with the teacher working on catching up. And when I think about this, and I remember going through these tests and not knowing the answers.

Because they were timed as fast as I should have and I would try to like kind of count under my fingers or just like count up by numbers to get through it and all that and I remember being embarrassed that I couldn’t do it. ashamed that I had to be working with the teacher during recess while the other kids were outside playing because they already knew this stuff.

When I think about this, do I remember the learning and the getting better and stuff like that, that the teacher was spending extra time with me, that I was getting the help I needed? No. I remember the feeling like crap. Now, flash forward. Do I struggle with [00:05:00] multiplication now? No. Side note, if you do struggle with math, multiplication is absolutely a skill you use like when you double a recipe, right?

So third grade math for the win. But anyway, we forget that sometimes that is how bad learning can feel. Now, the other side of learning that we experienced when we were a kid is when we want to learn something, right? So one of the earliest things you can look at about this is a toddler who’s learning how to walk.

They fall. And maybe sometimes they get pissed or frustrated, right? But a lot of times, they’re laughing, or whatever, and they don’t care, they’re not embarrassed, and at the end of the day, all they really care about is the money. They want to walk because everybody else is walking and they’re going to do what they need to do.

And that’s actually how you learn to walk. It’s the falling and the [00:06:00] muscles you build getting up from falling that give you the strength and the balance to learn how to walk and doing that over and over and over. Nobody learns how to walk the first time, right? So let’s talk about something more tangible that maybe you’ve done.

Did you, when you were a kid, fall in love with throwing a football or playing the piano or painting or something? Do you remember the part where you weren’t good at it or you weren’t as good as you wanted to be? Do you remember how it felt to just keep doing it over and over and over until you got better at it?

I mean, come on, the best, best example of this for all of us is cooking, right? Do you remember not knowing how to do it well or trying a recipe and failing and having to make it over or a technique that you couldn’t get right? I think about the pizza oven. Last summer, I bought one of those outdoor pizza ovens [00:07:00] that everybody has to have right now, right?

And I was I was shocked at how difficult it is to get the dough right, to get the dough off the peel into the oven, to cook it without burning it, to turn it without burning myself, to use the right amount of toppings that it doesn’t get soggy, or they don’t get burnt, or regulate the temperature, all those million things.

And it was so frustrating. And then I realized, If making pizza at home in my own wood fired pizza oven is something I really want to do, it’s going to take time, it’s going to take practice, it’s going to take some shitty pizza, and I’m going to have to do it a lot. to get good at it. It’s obviously not something that happened for me the first time.

So, not only do you have to think of the end game, I’m thinking about that perfect pizza. [00:08:00] I’m thinking about not having to go to the place with the stuff and the expense for the perfect pizza. I’m thinking about being able to have the perfect pizza in my backyard with my wine in the beautiful weather Anytime I want, right?

Not only thinking about the end game, but also being excited to do it over and over and over again. Because if you hate the process, it’s going to be really hard to get to the product of what you want. And you can do this too. If the process of the practice is kind of painful, that’s a lot of P’s. Think about how you’re going to feel when you do get good at it, when you are good.

Try to enjoy the process and just stay focused on how it’s going to feel when you’ve created something delicious, when you’ve gotten better at something. You know, it’s like finding a recipe that [00:09:00] looked impossible and seeing it a couple years later and thinking, wow, That is not that big a deal. Why did I think that was so hard?

You know, it’s when you make something and you blow other people’s minds away. And you’re like, Wow, that’s really not that hard. So when you’re doing something new that takes a lot of learning, like starting your own personal chef business, whether you’re having to learn how to put up your website or you’re having to get used to talking to people about your services when it makes you just want to curl up in a ball and die.

Just remember, Remember how it feels to learn and be okay if it feels like crap. Knowing that there is another side, that after enough practice, after enough learning, after enough doing and sucking at it, this too will eventually be just one more thing [00:10:00] that you know how to do that’s not that big a deal.

Like walking, like reading, like multiplication for me. Try to keep your mind in that state of being excited about the learning and remind yourself why you’re doing it. Remind yourself you learned to walk and read and multiply. You learned how to separate an egg without breaking the yolk. And sure, while you’re doing it, you might have a tendency to feel bad, embarrassed, cringe, sad, Blush, incompetent, but remember, talk to yourself like you would if it was your best friend who was struggling.

Would you tell your best friend they’re stupid because they’re trying to learn how to post and do Instagram reels? Of course you wouldn’t. So treat yourself with the same respect and kindness you would a friend or even a stranger. Don’t treat yourself worse because the [00:11:00] gentler you are with yourself, the more you will practice and learn.

And then the faster and the easier it’ll be, whether that’s getting your business started getting out there on the socials, learning tech, like a website or talking to people about your services so that you can start your business and get paying clients. Because I’m telling you, the clients are out there and they’re hungry for what you’re cooking.